A Ryanair spokesperson said: “The ASA’s ruling flies in the face of the UK’s successful vaccine rollout, however even though this ruling is baseless, Ryanair will comply with it and the Jab & Go adverts will not run again.”. The campaign struck a nerve with the public, prompting 2,370 complaints to the ASA. The Advertising Standards Authority (ASA) said it had received 2,370 complaints about the advert - which was shown from December to January - making it the third most complained about of all time. Ryanair under investigation. The ads must not be broadcast again.”. Travel company Booking.com is responsible for the second-most complained about ad, which substituted the word “booking” for a well known swearword. 3 hours ago. Britain's advertising watchdog has launched an investigation into no-frills carrier Ryanair, after receiving 1,600 complaints about an ad that suggested consumers should 'jab & … Losing side: Ryanair’s ad campaign has been banned, {{#verifyErrors}} {{message}} {{/verifyErrors}} {{^verifyErrors}} {{message}} {{/verifyErrors}}, Ryanair ‘Jab & go!’ ad banned after thousands of complaints, Ryanair planning for European expansion despite heavy losses, Ryanair boss demands ‘test before travel’ scheme ends in February, Ryanair ‘jab and go’ advert sparks controversy. It also argued that any reasonable member of the public would therefore understand that two doses of vaccine were needed to provide effective protection against Covid-19, and that immunity was not granted instantaneously but instead built over time. As such we considered the ads could encourage people to behave irresponsibly once vaccinated. The TV and cinema ad prompted 2,451 complaints … So many people objected to the airline’s “Jab & Go” promotion that the Advertising Standards Authority (ASA) fast-tracked its investigation. … The budget airline's campaign suggesting customers would be able to travel once they were vaccinated received 2,370 complaints. The authority said the 2,370 complaints made it the third-most complained about ad of all time. The UK's advertising watchdog told CNN it had launched a formal investigation after receiving more than 1,600 complaints about Ryanair's advert. Some complainants said it was misleading to suggest most people would be vaccinated by spring or summer and so be able to go abroad, and that being vaccinated meant no restrictions would be in place. Ryanair said that while it would comply with the ad ban it believed the ASA’s decision was at odds with the success of the government’s vaccination programme. The voice-over continued, “Book today on Ryanair.com and if your plans change, so could your booking.” The ad ended with the message “JAB & GO!”. The ad campaign, which featured a small bottle labelled “vaccine” and a syringe, encouraged the public to snap up bargain deals to sunny European destinations such as Spain and Greece because “you could jab and go”. Ryanair argued the ads were uplifting and encouraged viewers to consider a brighter future when restrictions were lifted and people could go on holiday with friends and family again. Alongside images of people in their 20s and 30s at holiday destinations, the commentary asserted: “Covid vaccines are coming. The Advertising Standards Authority (ASA) has ruled the budget airline broke rules on environmental claims and misleading consumers in its press, TV, and radio ads from September 2019. The UK’s advertising watchdog told CNN it had launched a formal investigation after receiving more than 1,600 complaints about Ryanair’s advert. Start your Independent Premium subscription today. The ASA dismissed the complaints saying it was a lighthearted play on words and viewers were likely to have picked up the swearword elsewhere. Budget airline Ryanair has been accused of ‘distasteful’ advertising after encouraging people to ‘jab and go’ on holiday next year. Two advertisements for the budget airline Ryanair are banned by the UK's advertising watchdog after complaints that they were sexist. Ryanair has been ordered to remove its infamous “jab and go” advert after watchdog officials ruled it depicted misleading claims about coronavirus vaccinations. Ryanair attracted over 2000 complaints following recent adverts - the third highest number ever recorded by the The Advertising Standards Authority (ASA). The new television … Step 2. … Complaints concerning additional costs of bookings needed to be changed by Ryanair were not upheld. Both appeared in 2014. Recent adverts from budget airline Ryanair have attracted 2,370 complaints - the third highest number ever recorded by the The Advertising Standards Authority (ASA). The airline told the ASA that the ads showed people “holidaying in their social bubble” and that there were “no requirements that holidaymakers be shown wearing face masks or social distancing”. The Advertising Standards Authority got 2,370 complaints - the third most of any advert. A new Ryanair advert urging would-be tourists to “jab and go” for their holiday this year has been criticised as “distasteful and disgusting”. Registration Open for March Programs & Classes. “The ASA’s ruling flies in the face of the UK’s successful vaccine rollout,” said a spokesman. A similar Ryanair ad in Ireland has already been banned. As such we considered the ads could encourage people to behave irresponsibly once vaccinated. The airline’s advert featured a £19.99 travel sale, encouraging travel now that a vaccine is being administered. Only a Paddy Power ad promoting bets on the trial verdict of the South African athlete Oscar Pistorius, and a Booking.com campaign using the word "booking" in place of a swear word, have attracted more complaints. Write a calm and courteous letter to the airline, describing in detail the incident and the resulting consequences to you. Ryanair’s TV ad campaign encouraged the public to snap up bargain flights to sunny European destinations such as Spain and Greece. The UK’s advertising watchdog has banned Ryanair’s controversial “jab and go” holiday TV campaign, saying it encouraged the public to act irresponsibly once they have received a coronavirus vaccination shot. The TV campaign, advertising flights from £19.99, launched on Boxing Day 2020. Eoghan Moloney March 02 2021 07:28 PM Complaints made against Ryanair’s ‘jab and go' adverts have been upheld by the Advertising Standards Authority of … Ryanair’s TV ad campaign encouraged the public to snap up bargain flights to sunny European destinations such as Spain and Greece. Complaints about a Ryanair ad that suggested holidaymakers could ‘jab & go’ have been supported by Ireland’s advertising watchdog in a draft report A voiceover on the TV version of the ad said: ‘Vaccines are coming, so book your Easter and summer holidays today with Ryanair. Technology reporter Zoe Kleinman keeps a video diary of … Ryanair’s ‘Jab and Go’ advert is as misleading as it is crass Ryanair's latest marketing slogan has raised eyebrows across the travel industry Chelsea Dickenson 30 December 2020 • 11:58am “We considered this could encourage vaccinated individuals to disregard or lessen their adherence to restrictions, which in the short term could expose them to the risk of serious illness, and in the longer term might result in them spreading the virus. Ryanair has needled the Advertising Standards Authority (ASA) with a provocative ‘jab and go’ advert that has drawn thousands of complaints from viewers. “However, even though this ruling is baseless, Ryanair will comply with it and the jab and go adverts will not run again.”. A national newspaper ad by Paddy Power that promised losing punters their money back if South African athlete Oscar Pistorius was acquitted of allegedly killing his girlfriend is the most-complained about UK ad of all time, attracting 5,525 complaints and a ban. "Misleading" Ryanair adverts have been banned after the company claimed it has the "lowest carbon emissions of any major airline". Advert, which showed people without masks on summer holidays, attracted 2,370 complaints, First published on Wed 3 Feb 2021 00.01 GMT. How does complain.biz work. Low-cost airline Ryanair has been ordered to remove an “irresponsible” advert depicting misleading claims about coronavirus vaccinations following thousands of complaints. Sign up to the daily Business Today email. by BBC News 2/3/2021 12:08:18 AM Big tech: I kept a data video diary. “We further considered the ads encouraged people to behave irresponsibly by prompting those who were not yet eligible to be vaccinated to contact GPs or other NHS services in an attempt to arrange vaccination, at a time when health services were under particular strain.”. Ryanair was rated the worst firm for customer service out of 100 British brands after passengers were left dismayed by the way the company dealt with complaints. Town Council Seeks FY2022 Budget Input. The airline said that if the rollout continued as planned, a significant proportion of the population – including people of the ages shown in the ads – may have been vaccinated by the middle of 2021. Ryanair rapped over 'misleading' Covid adverts. The ad began with an image of a medical syringe and a vial labelled “Vaccine”. The Advertising Standards Authority’s decision to ban the two TV ads, which have become the third most complained-about campaign of all time, comes days after the Ryanair chief executive, Michael O’Leary, said the vaccine programme would allow British families to flock to Europe for summer holidays this year. The airline insisted the campaign was “both factual and accurate” – and said that, according to the ASA’s logic, all holiday advertising for Easter and summer should also be banned. ‘The ads could encourage people to behave irresponsibly once vaccinated,’ said the Advertising Standards Authority, Find your bookmarks in your Independent Premium section, under my profile. … "I know Ryanair are no strangers to controversy and indeed thrive on it, but this ‘jab and go’ advert feels a bit distasteful," another user wrote. Want an ad-free experience?Subscribe to Independent Premium. Complaint resolved. The ASA ruled that the ads broke the UK ad rules relating to misleading and irresponsible advertising. The UK' s advertising watchdog told CNN it had launched a formal investigation after receiving more than 1600 complaints about Ryanair's advert. the vaccine programme would allow British families to flock to Europe for summer holidays this year. The TV and cinema ad prompted 2,451 complaints that it encouraged foul language. But the ASA concluded that the ad was potentially damaging: “Some viewers were likely to infer that by Easter and summer 2021 it would be possible for anyone to get vaccinated in order to go on a booked holiday, that maximal protection could be achieved immediately through one dose of the vaccine, and that restrictions around social distancing and mask wearing would not be necessary once individuals were vaccinated. Complaint is being processed. New complaint. Europe's largest airline Ryanair is being investigated by the UK's Advertising Standards Agency after a "jab and go" advertising campaign promoting air travel as coronavirus vaccinations are rolled out attracted more than a thousand complaints.. In a Tweet posted yesterday afternoon by the Advertising Standards Authority, the agency said it would be looking into a recent Ryanair Advert to determine whether it had broken any rules. The ads showed groups in their 20s and 30s engaged in activities such as jumping in a pool and being served at a restaurant, with no social distancing or use of face coverings. Want to bookmark your favourite articles and stories to read or reference later? Ryanair has been told to remove "irresponsible" adverts depicting misleading claims about coronavirus vaccinations. Watchdog rules it could 'encourage irresponsible behaviour’ after 2,370 complaints. Ryanair attracted over 2000 complaints following recent adverts - the third highest number ever recorded by the The Advertising Standards Authority (ASA). The ASA said many complainants felt the ad was misleading because it implied most of the UK population would be successfully vaccinated against Covid-19 by spring/summer 2021 and could go on holiday unaffected by coronavirus restrictions. The ASAI received 59 complaints about the Ryanair advert which encouraged consumers to book Easter and summer holiday flights as “vaccines are coming”. Yahoo News UK. Budget airline Ryanair has been ordered to remove an “irresponsible” advert depicting misleading claims about coronavirus vaccinations by the advertising watchdog. Ryanair’s New Year advertising campaign, ... Oscar Pistorius, and a Booking.com campaign using the word "booking" in place of a swear word, have attracted more complaints. On Monday the airline, which is Europe’s biggest budget carrier, announced it lost an average £3m per day in the last three months of 2020. My complaint: The Ryan air Jab and go. Ryanair said the assertions made in the ads were not out of step with government goals, and that they were designed to be “uplifting and encourage viewers to consider a brighter future”. Launched on Boxing Day, the ad said “Covid vaccines are coming so book your Easter and summer holidays today with Ryanair”. Ryanair’s New Year advertising campaign, urging travellers to book Easter and summer flights on the basis that vaccination will open up travel, has been banned. More > Ryanair’s defence that the ads showed people holidaying within their social bubble, and said that there were no requirements that holidaymakers be shown wearing face masks or social distancing. Complaints about a Ryanair ad that suggested holidaymakers could ‘jab & go’ have been upheld by Ireland’s advertising watchdog A voiceover on the TV version of the ad said: ‘Vaccines are coming, so book your Easter and summer holidays today with Ryanair. controversial “jab and go” holiday TV campaign. Coronavirus: Ryanair ordered to remove misleading ‘jab and go’ advert. Ryanair has been ordered to remove an "irresponsible" advert depicting misleading claims about coronavirus vaccinations by the advertising watchdog. Town Offers Hiring Incentive for Public Works Employees. File RyanAir complaint. Both appeared in 2014. The UK's advertising watchdog told CNN it had launched a formal investigation after receiving more than 1,600 complaints about Ryanair's advert. Angry jan on 05 January 2021 about RyanAir in category Airlines. Complaint closed. Complaint: Disgusting advert. Others said it was irresponsible because it encouraged people to believe that once they had even the first vaccination shot they would not need follow health restrictions. Complaints about a Ryanair ad that suggested holidaymakers could ‘jab & go’ have been upheld by Ireland’s advertising watchdog. So book your Easter and summer holidays today with Ryanair. “We considered this could encourage vaccinated individuals to disregard or lessen their adherence to restrictions, which in the short term could expose them to the risk of serious illness, and in the longer term might result in them spreading the virus. “We considered some viewers were likely to infer that by Easter and summer 2021 it would be possible for anyone to get vaccinated in order to go on a booked holiday, that maximal protection could be achieved immediately through one dose of the vaccine, and that restrictions around social distancing and mask wearing would not be necessary once individuals were vaccinated,” the ASA said in its ruling.
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